THE PLATFORM

Built around recurring revenue. Not on top of it.

RollerUp is a modern software platform for operating and growing car wash businesses. Most POS systems were built to process a wash, print a receipt, and move on. We were designed from the ground up for operators who run membership businesses.

Dashboard displaying statistics related to vehicles. The top section shows total cars, member change with signups and cancellations, capture rate percentage, and number of retail washes. Below is a bar graph illustrating the number of cars by hour from 6 AM to 10 PM. The lower section lists recent vehicle visits with date, vehicle image, license plate, lane, duration, and employee information.
An older man with light-colored hair, a beard, and a mustache, wearing a dark blazer over a light blue shirt, smiling against a plain light gray background.
A logo for Metro Express, a vintage-style chrome car hood ornament with a central round emblem featuring a stylized orange 'V' on a blue background, flanked by horizontal silver bars, with a round badge around that reads 'Metro Express'.

“Choosing RollerUp was one of the easiest decisions we've made. The POS transition was completely seamless - our customers didn't even notice the change, and our team picked it up immediately.”

Bill Martin, Metro Express Car Wash

FOUR DRIVERS OF REVENUE GROWTH

A man in a blue uniform and cap is smiling while handing a payment device to a woman in a car, who is smiling back, at a car wash

Increase Membership Conversion and Lane Throughput

Fast check-in, frictionless signups, and seamless lane-side upgrades. More members captured at the moment they're most likely to convert — not later, not through a separate flow, not after they've already driven off.

Lane-side conversion Instant upgrades Frictionless signup
Person making a contactless payment using a smartphone at a point-of-sale terminal.

Reduce Involuntary Churn

Resilient billing infrastructure, automated payment recovery, and proactive lifecycle tools keep members active without operators having to manage it manually. Members who would have quietly churned due to a failed credit card are recovered automatically.

Auto payment recovery Lifecycle management Proactive retention
A laptop displaying a dashboard with various charts and statistics, including line graphs, pie charts, and numerical data, placed on a reflective surface in front of a background with a wooden door and shelves.

Unlock Revenue Visibility

Performance by location, conversion rates, churn trends, revenue by plan — all in one place. No digging through separate tools. Clear visibility into what's working so you know exactly where to act.

Cross-site analytics Real-time dashboards Revenue by plan
A line graph displayed on a digital screen showing fluctuations with peaks and valleys, with axis labels and timestamps along the bottom.

Simplify Multi-Site Scaling

Centralized pricing, promotions, and management tools built for operators growing beyond one location. One view, no syncing, no replication delays, no managing each site as its own island.

Centralized control Multi-site management Unified pricing

Architecture matters.

Most systems started as transaction processors and added membership later. The architecture shows, and operators feel it every day. RollerUp was built the other way around — recurring revenue is the foundation, not a feature. That architectural foundation also makes something else possible: a safe path for operators to move off legacy systems.

Cloud-native with modern payments (contactless + mobile wallet)

Payment recovery built into the billing engine

Centralized multi-site controls

Full membership lifecycle in one system

Migration as a core capability — protecting the revenue engine

Flexible for how the industry evolves

Speed at the lane, reliable payments, clean data — those are table stakes. Everything else we built is designed to help you grow.

Built by operators. Built for growth.

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